Effort at Wall Street Journal to Attract More New Yorkers | via NYTimes.com
On a related note, this weekend’s NY Times had large full page ads extolling the virtues of advertising in the Times as compared to advertising in the WSJ.
Interesting times ahead…
What is puzzling to analysts and industry executives — including some within the News Corporation — is that none of this makes much sense as a business proposition to aid The Journal, especially at a time when newspapers are struggling through a long-term financial decline. But for Mr. Murdoch, the chairman and chief executive of the company, these people say, profit is not necessarily what all this is about.
For him, newspapering is a blood sport.
Many readers around the country have historically bought both The Journal and a local paper, but experts predict that as readers migrate to the Web and print sales decline, fewer readers will pay for two papers. By adding more nonbusiness news, Mr. Murdoch hopes The Journal will become the sole daily newspaper purchase for many more New Yorkers.