Jim Dalrymple had to say about the iTunes Festival on the for Fortune.
Apple could make a fortune by charging even a little bit for each concert at the iTunes Festival, but they don’t. Tickets are free for every show. They could hold the show in a huge venue, but they chose The Roundhouse, a venue that holds about 3,000 people. The Roundhouse is an intimate setting for the artist and fan—it’s a shared experience that you can’t get from a giant concert hall.
I’ve been watching/listening as I work today. Everyone, so far, has been amazing.
It’s all live and free on your Mac, iOS device, and Apple TV.